Ad Copy & Imagery Research

Creating the right copy

We take advertising research a step further. Traditional advertising research starts at copy testing, but this is still after-the-fact. Why not get data beforehand of what messages and headlines would most resonate and impact your target audience and which are most likely to cut through marketplace clutter.

Through comprehensive research and survey techniques, we find ideas, phrases, offerings, etc. that will most attract and interest your target audiences and get them to respond to your advertising. This data is used to help you craft your messages, headlines, subheadings and overall copy that is very real to your target audiences.

Less than a second to get your message across

The public doesn't give advertising a lot of attention. In less than a second you have either interested them or you haven't; you have got your message across or you haven't.

With knowledge of exactly where your audiences are at and what they want, plus your knowledge of the product or service, you have the tools you need to get compelling copy and headlines written that will get impinge on your audiences and get your message across.

Hot Buttons

Part of finding the right copy to use is finding the “hot buttons” of your target audiences. What things, if pushed, will motivate people to act.

Find the imagery that will talk your benefits and positioning

Most will agree that a picture paints a thousand words, so why not do some scientific research and find out what imagery will best communicate to your target audiences.

Imagery well chosen can create very fast communication of the benefits and positioning of your brand. We use a unique methodology to find this imagery on a quantitative, statistical basis.

Emotional Level

We also find the emotional level of your audiences. This can be used to ascertain interest — for instance, are they bored, mildly interested, enthusiastic or even antagonistic about your product or service, or ad.

Ad Testing

Once your ads are created, they still needs to be tested. Are they communicating what you want them to? Are they quickly getting their message across? Do they communicate your difference or positioning? Are they liked? Are they understood? Is the design appealing? We can help you find this out through various methods, often affordable and quick.