Competitive Analysis
An important part of marketing strategy is having a full understanding of the market you are
going to be marketing into. This includes knowing what your competition is doing and saying.
Gilleard Market Research provides full competitive studies tailored to the client’s needs.
This can include:
Data on competitor pricing
Apparent marketing strategy of competitors
Products and services being marketed
Where their greatest successes are
Who are the competitors’ target markets
Their positioning niche
Which marketing appears to be successful
What the public’s perceptions are of them
Who they use/buy from and why
Competitive studies can be done by themselves or as part of a more comprehensive market research project.