Marketing & Advertising Strategy & Campaign Development

We help clients launch and build brands through a comprehensive process to create an overall marketing strategy that will guide them toward success.

We provide the data to create effective marketing campaigns and write marketing plans. The below steps can be included in strategy and campaign development.

Preliminary Research & Interviews

Before we even get going, we make sure we understand fully your business and marketing objectives and get from those who know best what is going on currently with your brand. This is done through extensive interviews with key staff, marketing and sales analyses as needed and a complete study of your product or service, company background and history and your industry.

Competitive and Trends Research

What other similar products or services are doing in the marketplace, who people are using, what are the methods of marketing and sales they use, what they are saying. This is also a vital part of defining a positioning which will be successful for your brand. Identify market opportunity.

Targeting

Key to effective marketing is to find the correct markets, split by demographics or lifestyle, you can market to most successfully. We use various techniques to isolate this information.

Needs & Wants Research

We use a mixture of in-depth (qualitative) research and surveys to find out what your target markets really need or desire; what their motivations are, what they are planning on doing, where they would go, where they are already going to get your type of product or service, what would get them to switch and more! This includes getting what you can say in your headlines and messaging that will get response.

Positioning

Vital in today's busy and challenged marketplace is to have a positioning (position in the marketplace compared to other products) that will really communicate and cause your target audiences to easily differentiate your from other “similar” products, and to easily remember you favorably.

Part of finding your positioning is finding how to best communicate it, especially if it is a new or unknown product or service. A lot of new products fail through an inability to quickly communicate its benefits and difference.

Message Development

We help you develop brand messages that will resonate with the public. This includes copy testing.

Imagery Research

We help you cut out the guesswork and find what imagery will best communicate the benefits of your brand and that will be popular with your target markets.

Pricing

We help you find your ideal price-point.

Media and Channel Research

We work with our clients to identify the best marketing media and channels to reach their target audience.

Internet Marketing Research

We compile the data you need to reach your target markets via the Internet.

Marketing and Campaign Plan

You now have the data necessary to finalize marketing strategy and write a step-by-step marketing plan. We can supply the broad steps or, in conjunction with your marketing team, work out a plan that takes into account budget and deadlines.

In order to devise successful marketing campaigns and marketing plans, it is important that the above steps have been done before devising them. All too often a marketing campaign or plan is worked out with insufficient data and fails as a result.

Marketing and Advertising Testing

Once your ads and marketing items have been composed, they should be tested on the target public to ensure they are communicating what you intend them to communicate and that they are liked and will get response. We use various techniques to get this done.

Marketing Review

We help you put in place metrics to track campaign performance and can do periodic reviews and subsequent adjustments to your marketing and advertising campaigns.