Gilleard Market Research uses techniques that can delve into the customer¹s mind and give you actionable data back, such as:
With our techniques, we are able to index the emotional reaction of public to a product or service or subject. In this way we can detect true interest, lack of interest or even upsets as well as at what emotional level you should design your campaign and messages for best impingement.
People are apt to give social or throwaway responses to direct questioning. We use techniques that can get past social response and get people's real answer or feeling about something.
People are apt to give social or throwaway responses to direct questioning. We use a methodology that can get past social response and get people's real answer or feeling about something.
Ad Copy & Imagery Research | Needs, Motivations & Attitudes Research & Surveys | Branding & Positioning Research | Customer Satisfaction, Feedback & Loyalty | New Product & Start-Up Research | Employee Surveys | Public Relations Research | Advertising & Marketing Testing | Competitive Analysis | Advertising & Marketing Analysis | Marketing Planning & Consulting