What customers really think, desire or are motivated by

Needs, Motivations & Attitudes Research & Surveys

Gilleard Market Research uses techniques that can delve into the customer's mind and give you actionable data back, such as:

• What phrases, ideas or “hot buttons” does the target public have that will elicit response. For headlines, subheadings, campaign slogans, etc.
• What imagery to attract immediate attention and to best communicate the benefits of the product or service
• What needs to be developed, added or changed to meet current needs
• Why people behave as they do, and what they might do in the future
• What supplementary information is needed in order to produce a convincing argument

Emotional Index

With our techniques, we are able to index the emotional reaction of public to a product or service or subject. In this way we can detect true interest, lack of interest or even upsets as well as at what emotional level you should design your campaign and messages for best impingement.

Getting the Gut Reaction

People are apt to give social or throwaway responses to direct questioning. We use techniques that can get past social response and get people's real answer or feeling about something.

Reaching the Target Market

We make sure we reach the target market, or audience, so that the information you get is accurate for the people you are trying to reach. We have many methods of reaching a target audience, including online, phone, person-to-person surveys in communities and shopping areas, trade shows, fairs and expos.