Testimonials

Critical Care

Anne Bruce, VP Public Affairs
Critical Care Systems

Critical Care Systems is a large corporation providing various healthcare services. We did research projects for Critical Care Systems to get a correct branding strategy for two of their health services lines: their wound care centers and hemophilia services. We also held a review and training workshop for their marketing and sales personnel and executives.

“Finding the surveyed 'buttons' and knowing that we were no longer guessing put certainty in our PR and marketing campaign messages. The survey results brought agreement internally on what the real needs and wants of our consumers are. The marketing and clinical departments were very impressed with the results of this project. The results were very thorough.

“Gilleard Market Research also educated us on the use of the research in marketing and made it a lot easier for our marketing departments to make effective promotional pieces.”